It was indeed a new dawn in Nigeria grassroots football as the Nationwide League One (NLO) on Thursday in Abuja unveiled New Year Mega Lottery (NYML) as its official title sponsor.
The four-year partnership deal, valued at N964 million, underscores a shared commitment to elevate grassroots football across Nigeria.
Ms. Obiorah Emmanuella, Head of Corporate Communications for New Year Mega Lottery, said she was happy with the collaboration, saying that the company’s dedicated to nurturing talents and engaging with football enthusiasts nationwide.
She noted that it was the firm passion for football and humanitarian commitments that have compelled them to sponsor the NLO.
She also canvassed for the support of other well-meaning Nigerians to ensure grassroots football continues to flourish.
According to her: “We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand. It is for the love of soccer and a prioritised social responsibility in line with our humanitarian commitments, that prompted us to sponsor the NLO.
“Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO.
“I want to use this medium to urge other well-meaning Nigerians to get involved in the development of these laudable sports to enable the country to attain its expected height in world football.”
By sponsoring the NLO until 2027, New Year Mega Lottery is building on its rich history as a frontline provider of job creation and empowerment through sports and education in Nigeria.
Meanwhile, the NLO Chairman, Silas Agara expressed excitement over the partnership deal with New Year Mega Lottery, adding that all hands must be on deck for the success of the collaboration and the growth of grassroots football in the country which the NLO is representing.
